Articles
We’ve written a number of articles about the psychology of selling and how it can help organisations and Sales Leaders to get the best out of their teams; and individuals to get the most out of their careers.
If you’re in sales we hope these articles will be really useful for you. Those who are new to selling, tell us the principles are a revelation for them. If you’re established, it will reinforce your belief in what you do and give you a different perspective on how to further improve your performance.
Whatever field you’re in, you need to be able to sell – it’s a fact. At some point in life, you will need to sell yourself, your ideas, your products, your business, your team, your services or your opinion. You continually have to influence and persuade people. That is true for all of us. These articles will show you how you can do that while engaging more deeply with the people around you. It will be beneficial to everyone in your life.
Inspire Influence Sell: The Masterclass Series – Article 1: Overlook selling fundamentals, sacrifice success
Everybody sells whether they know it or not. If you’re not aware you’re selling, you’re probably doing it very badly! If you’re in sales this article will be really useful for you. Those who are new to selling, tell us the principles are a revelation for them. If...
Local entrepreneur wins silver at Cambridge Independent SME Business Awards
Local sales and leadership training company, Focus4growth Ltd won silver at the Cambridge Independent SME Business Awards Final 2022 in the ‘Business Chameleon’ category. Justin Leigh, winner and founder of Focus4growth commented: “I’m absolutely thrilled that we won,...
The start of my career in sales….
I still remember my first day in sales.... 1st November 1993. I was absolutely terrified! I was selling dental products to dentists and dental practices. I was a former dental technician so I knew about dentistry, but I'd never been in sales. The company had hired me...
How writing a book helped me heal myself…..
When I left the corporate world it was a tough decision. It wasn't something I planned and it wasn't something I wanted to do at the time. I had been pursuing my career in Sales & Business leadership and had achieved almost all of my career goals to date through...
People like us do things like this….
I’ve been reading Seth Godin’s ‘This is Marketing’. It prompted me to write this article. It’s making me think more deeply about my business, my clients, my network, my communities, and my work. There is a key sentiment in the book that’s really standing out to me....
Top 5 Tips to Accelerate your Productivity
"Productivity is less about what you do with your time and more about what you do with you mind!" Robin Sharma At the time of writing this article it's April 2023! We're one quarter down and three to go in 2023. This is a great time for reflection, making improvements...
The Hammer – why ‘Situational Leadership’ is so important in organisations.
“If the only tool you have is a hammer, you tend to see every problem as a nail!” Abraham Maslow The last role I had in the corporate world, I worked for an aggressive, overbearing and abusive Business Director. Even though I was an experienced Business Leader and...
Top 10 things you can do to be happier any time!
We all have days when we feel less energised, motivated or happy. I've had one of those days today and wanted to snap myself out of it. I have a list of 10 things I remind myself when the need arises. I hope this helps you when you need it too. My Top 10 things that...
Top 5 Tips for accelerating your career!
I am often asked for my career advice, having been lucky enough to have varied and fairly successful career. My experiences to date, include; Sales Business Development Key Account Management Sales leadership Commercial Leadership Business leadership I am now a...
The Rise & Fall of a leader – the story of ‘Focus4growth’
How did it come to this? That’s the question I asked myself in October 2017 when I burnt out! I had been such an enthusiastic leader! I was leading one of the largest UK businesses for the Global company I was working for. On the surface I looked like I had it...