Local sales and leadership training company, Focus4growth Ltd won silver at the Cambridge Independent SME Business Awards Final 2022 in the ‘Business Chameleon’ category.

Justin Leigh, winner and founder of Focus4growth commented: “I’m absolutely thrilled that we won, and so proud of our team and all of their hard work. The past two years have been a real challenge for so many businesses and I’m incredibly grateful to our amazing clients who have allowed us to adapt our service.”

Focus4growth, a consultative sales and leadership training company was set up by Justin Leigh in 2017. Justin specialises in running structured consultative sales and leadership coaching programs based on the principles from his bestselling book INSPIRE, INFLUENCE, SELL.

Over the past few years Justin has worked with some great companies supporting their sales teams through a unique blend of mentoring, coaching and consulting. He offers a comprehensive consultation to help identify the specific needs of the organisation, paying particular attention to the leadership team. He then identifies the priority areas for development and performance acceleration using a number of diagnostic tools and assessment.

Justin recently joined the Pledge 1% movement, committing to dedicating at least 1% of Focus4growth’s time to giving something back to the local community. He does this by running a volunteer support group Walk & Talk 4 Men. The group meets twice a month to give men the opportunity to meet each other, walk in nature and talk about whatever is on their mind. The aim is to support men’s mental health and wellbeing.

This was the fifth year for the SME Cambridgeshire Business Awards which were set up to support and raise the profile of industrious, hardworking and enterprising local SME’s.

Justin has also reached the SME Huntingdonshire Business Awards Final 2021 in the Business Person of the Year category. The award ceremony is to be held at The Burgess Hall in St Ives on Thursday 10th March 2022.

The Sales Acceleration Scorecard!

Schedule 15 minutes In your diary, follow the link below, answer the questions and you’ll be starting a process that will change everything.

CLICK HERE to access the Scorecard.
Learn more about the SCORECARD HERE

Whether you’re new to sales, an experienced sales professional or a leader looking to improve the consistency and performance of your sales organisation, you’ll gain immense value from these articles, the scorecard and the INSPIRE, INFLUENCE, SELL book. Our systems map out a memorable sales process over several steps and also include mastery content for each stage of the system, which will give you deeper insight and expertise. The combination of foundational and specialist material ensures that no matter where you’re starting from, you can become a skilled salesperson.

You might want to work through these articles at the foundational level and return to the Sales Mastery sections once you get to grips with the overall system and have developed your skills. Each article starts with an experience story in which I share relevant, valuable anecdotes. If you prefer to dive straight into the sales system, you can skip that content. These articles are designed to be accessible and flexible, so that you get the most out of them.

As you work through each stage, I suggest you make notes in a journal or notebook. This will help you learn and adopt the content.


Don’t settle for ordinary, if you’re ready let’s start our journey together and your extraordinary transformation. You have greater potential than you ever realised, let’s unlock it!

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