Accelerate your confidence, performance and results.

The Practice
Growth Academy

Transform your patient consultations.

In the fastest growing practices the dental team are higher performers, not just clinically but professionally.
Their approach to patient consultations and communication is completely different.
You can learn how to do the same.

Feedback from attendees of our previous courses

Focus4Growth Academies have been designed to provide the three things that are key to high performance and your success, the optimal Psychology, Skills and Systems.

Psychology underpins performance.

Understanding how our mind works to either empower us or undermine us, creates power! When we’re on default our mind doesn’t help us unlock our real potential. Positive psychology is used by the highest performers in every field, athletes, business leaders, high performance teams, millions more. We start with the principles of a growth mindset, once you direct your mind your performance follows.

The Right Skills, unlock the next level.

When you’re having patient consultations there are communication skills that are more influential and persuasive than others and it’s not always obvious. Through our academy we learn to develop and sharpen the right skills and how to take a consultative approach to patient conversations. Too often dentists rely on simply ‘telling’ patients about treatment options, there’s a better way to manage consultations, we develop the highest impact skills one at a time.

The System, gets consistent results.

Successful communicators use a structured approach. They know when to ask a question, when to summarise, when to powerfully position a solution and when to ask for commitment. Get the right stages of a consultation in the right order and it begins to feel effortless for you and your patient. Get it wrong and it feels clunky, disconnected and awkward, for you and your patient. We use the INSPIRe model, it’s a step by step, easy to apply guide to masterful consultations, that work time and time again. It helps you stop pitching to your patients, and start inspiring them!,

Do you want to know your patient experience score?

Benchmark your Consult performance with our Patient Experience Scorecard.

Answer 36 Rapid fire questions and receive your Personalised Professional Development Report.

Best of all, it’s free and takes just 10 minutes to complete!

Start your journey now – benchmark your performance with our Patient Experience Scorecard.

Join a community of High-Performing dentists who are transforming their patient consultations and accelerating growth in their practices.

Register your interest in our next Practice Growth Academy – September 2023

Our waiting list now open.

Practice Growth Academy
The Online Programme


Lifetime Access

Sign up here

Sign up to register your interest for one of our 2 Day Courses.
SOLD OUT - Friday 17th & Saturday 18th of March - SOLD OUT
SOLD OUT - Friday 19th & Saturday 20th of May 2023 - SOLD OUT
SOLD OUT - Wednesday 5th & Thursday 6th of July 2023 - SOLD OUT
SOLD OUT - Thursday 14th & Friday 15th of September 2023 - SOLD OUT
SOLD OUT - Thursday 16th & Friday 17th of November 2023 - SOLD OUT
2024 Dates coming soon

Inspire, Consult, Sell

The book from best-selling author Justin Leigh.

Master the consultative communication skills of the best dental teams to deliver a world class patient experience.

The Academy and training content is based on the book from best-selling Author Justin Leigh. The principles and models are proven to work by clients, market leading dental companies, groups and practice teams.

What's included...

One Day or Two Day Residential

Our Academies include a One Day or Two Day Residential course at the Acteon Head Office in Cambridgeshire, designed around tried-and-tested modules and activities. Followed by two live group coaching Web Classes delivered by Justin Leigh and our experienced Mentors & Coaches.

Designed with implementation in mind, so you can put it into practice easily and consistently. Multiple resources, surrounding you with the tools and support you need to go from theory to application rapidly.

Our training content has been developed by leading experts and stems from our decades of experience working with thousands of leaders and teams working in dentistry.

High-Performance Peer Group

We assign every participant an Accountability Partner to help work through the programme and to support with implementation between the workshops.

Our Academy communities are made up of likeminded dentists who have are committed to high performance and their own professional development.

This high-performance community is an essential element of maintaining accountability, motivation, commitment and drive throughout any Academy journey.

Clear Actions, every session

Immediately implement the strategies and actions that will help you in patient consultations, so you can create a bigger impact for your patients and the practice.

Our Academies are designed with creation and implementation in mind, and each session is crafted to get you moving in the right direction more quickly.

The INSPIRe Toolkit

Use our INSPIRe toolkit, it’s full of templates and canvases to easily create a blueprint for your consultations that you can revisit and rework as your best thinking evolves.

When you’re ready and you’ve filled in the toolkit, use the templates to help speed up your implementation of the academy content. You can develop assets and communication strategies to help your entire practice team to improve, putting you at the heart of the practice and it’s future success.

ELearning Portal

Gain a deeper understanding of all the key principles and strategies of our Academies anytime you want, as many times as you want, with our online learning system.

With hours of content available in bite-size modules, our Portal that will enable you to unpack your best thinking, set goals, track your progress, and download templates that you can use to create assets for your practice.

Experienced Mentors & Coaches

Learn from experts in the field of business and dentistry. Not all practices work like businesses, those that do generate higher performance, faster results and better patient experiences. They’re more enjoyable places to work because they take an approach that works, and that gives everyone more confidence.

We help you take a professional business like approach to running your practice and your patient consultations.


Would you like to speak to someone in person?
Book a confidential 1:1 with Justin here.
Discuss your Practice Growth Plans.

Join a community of High-Performing dentists who are transforming their patient consultations and accelerating growth in their practices.

Register your interest in our next Practice Growth Academy – September 2023

Our waiting list now open.

Practice Growth Academy
The Online Programme


Lifetime Access

Sign up here

Don’t take our word for it, this is what our clients are saying….

“The feedback from our team and members is always positive, Justin has an enthusiasm and positivity that leaves people feeling uplifted. He’s also developed models and principles that help to implement the ideas he shares. 
It’s an unusual and valuable combination to energise people and have the tools to harness that energy into real results.

Thanks Justin, we look forward to further growth and working in partnership with you and your team.”


Sandeep Kumar

Founder & CEO
MiSmile Network

“Justin consistently delivers expertly taught workshops and keeps focus and attention with groups by delivering the training in a motivational, clear and engaging way. 
Any dentist or business leader that works with Justin will not regret their choice. He leaves you and your team inspired, clear and motivated to grow your practice or your business.
His programmes work incredibly well.”


Darryl Moore

Marketing Manager

“We were looking to give our teams the best sales and leadership development and wanted to work with a specialist. Justin was someone we knew and had heard very positive feedback about his work with his clients.
We were very impressed with our Sales Training & Leadership Coaching training with Justin. It was tailored for our team and business and attended by our team from all over the world.
I’d highly recommend Justin and the Focus4growth programmes.”

Mike Farrow

European Sales Manager SDI

“Justin is the epitome of a growth coach and even over Zoom, has a unique way of delivering content that resonates with our audience and kick-starts action and progress.”

Ali Meredith

Programme Director at MiSmile Network

“Your team will be energised, more consistent with their selling approach and their performance will improve. I’m looking forward to seeing how much extra growth this will deliver for EMS UK in the future.”

Derek Hampton

Managing Director at EMS Dental UK

“Justin has all the very best traits you could hope to see in a leader and a coach. He is highly skilled in a variety of sales and strategic processes and is world class in team-building, leadership with passion and accountability to change. The work he does delivers outstanding results.”

Nav Kumar

Senior Commercial Manager at Europe Align Technology

Would you like your own copy of
Inspire, Consult, Sell?


“A must read for anyone who is responsible for running a dental practice and has a passion for growth. Great insights about leadership, consultative communication, building a high-performance team and creating best-in-class patient experiences.”

Sandeep Kumar

Founder & CEO at MiSmile Network

“Justin has used his 25-year experience in leadership and sales to write a definitive practical guide to business skills development. This very well written, user-friendly publication is logically presented in chapters on preparation (including mindset), laying the foundations, practical systems guidance and planning for the future. The book provides a step-by-step training programme accessible for anyone wishing to excel in sales at any stage of their business career. It is an inspiring read and filled with practical tips designed to optimise outcomes in ethical sales techniques that will bring personal and professional rewards.”

Louis Mackenzie

Head Dental Officer at Denplan

“This book is a fantastic tool for those looking at how best to engage with patients and grow your list or practice through good communication. Justin covers a number of methods that we need to consider, that we are simply not taught at dental school.

However, these methods are not just to increase case acceptance but also can be used to reduce complaints and dento-legal issues as it’s all about communication. Justin correctly highlights that you should NOT pitch to your patient, intead he shows a really thorough walk through of aspects seasoned clinicians have found works best for them. Good insightful read and with the added workbook links, this is a must get for the aspiring clinician.”

Dr Chris McConnell

Advanced Dental Surgeon and BACD President, 2021/22.

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