I’ve been reading Seth Godin’s ‘This is Marketing’. It prompted me to write this article.

It’s making me think more deeply about my business, my clients, my network, my communities, and my work. 

There is a key sentiment in the book that’s really standing out to me.

“People like us, do things like this”

It’s a call to a like-minded community.

Here’s my take on it for the Focus4growth community of clients, leaders and high-performers.

Who are ‘we’?

We are Sales Leaders, Business Leaders, Entrepreneurs, Business Owners and High Performers who are ‘stepping up’.

We are people in business, and life, who continually focus on their growth & development.

We are aiming to reach the next level, then the next, then the next, then the next….. infinitum.

We are continually searching to discover better, do better and be better.

We are the learners, we appreciate the value in approaching each situation with a beginner’s mind.

We are connecting with the leaders who search beyond their own function, to seek broader knowledge and growth.

We stretch and expand, embracing our ‘discomfort zones’.

We are looking to strengthen ourselves, our teams, our organisation, our external peers and connect with our clients at an even deeper level.

We want to win and we want to succeed.

We are prepared to play the long game. Not short-term ‘do anything it takes to win’ winning.

Winning as part of the journey, as well as the destination.

We are people who want to create something bigger than us. To make our mark, to be an inspiration to those we serve and lead.

We are the leaders. Not born leaders, not even ‘chosen’ for leadership, but ‘we choose’ to do it.

We make a difference, it may be small steps, but we take them.

We help, we inspire, we share, we teach, we coach.

We are the change we want to see in the world.

If you’re one of us, or feel like you want to be, then join us.

Remember ‘people like us, do things like this’.

At Focus4growth there are so many ways you can get involved.

You can connect on all platforms:



You can engage with our content.



You can join our group, and connect with each other:


You can share it with your own network.

You can give us feedback so we get better.

You can tell us if you agree.

You can tell us if you don’t agree, it’s all important.

You can reach out for a chat, you can become more than a connection.

You can become a member of the community.

You can become a client.

But mostly, you can be yourself.

If this sounds like you, reach out.

If it doesn’t, good luck finding your tribe.

Justin can be reached at the following address:

email: [email protected]

The Sales Acceleration Scorecard!

Schedule 15 minutes In your diary, follow the link below, answer the questions and you’ll be starting a process that will change everything.

CLICK HERE to access the Scorecard.
Learn more about the SCORECARD HERE

Whether you’re new to sales, an experienced sales professional or a leader looking to improve the consistency and performance of your sales organisation, you’ll gain immense value from these articles, the scorecard and the INSPIRE, INFLUENCE, SELL book. Our systems map out a memorable sales process over several steps and also include mastery content for each stage of the system, which will give you deeper insight and expertise. The combination of foundational and specialist material ensures that no matter where you’re starting from, you can become a skilled salesperson.

You might want to work through these articles at the foundational level and return to the Sales Mastery sections once you get to grips with the overall system and have developed your skills. Each article starts with an experience story in which I share relevant, valuable anecdotes. If you prefer to dive straight into the sales system, you can skip that content. These articles are designed to be accessible and flexible, so that you get the most out of them.

As you work through each stage, I suggest you make notes in a journal or notebook. This will help you learn and adopt the content.


Don’t settle for ordinary, if you’re ready let’s start our journey together and your extraordinary transformation. You have greater potential than you ever realised, let’s unlock it!

This will close in 0 seconds

This will close in 0 seconds