Accelerate your confidence, performance and results.

The Practice
Growth Academy

Transform your patient consultations.

Do you want to know your patient experience score?

Benchmark your Consult performance with our Patient Experience Scorecard.

Answer 36 Rapid fire questions and receive your Personalised Professional Development Report.

Best of all, it’s free and takes just 10 minutes to complete!

In the fastest growing practices the dental team are higher performers, not just clinically but professionally. Their approach to patient consultations and communication is completely different. You can learn how to do the same.

Focus4Growth Academies have been designed to provide the three things that are key to high performance and your success, the optimal Psychology, Skills and Systems.

Psychology underpins performance.

Understanding how our mind works to either empower us or undermine us, creates power! When we’re on default our mind doesn’t help us unlock our real potential. Positive psychology is used by the highest performers in every field, athletes, business leaders, high performance teams, millions more. We start with the principles of a growth mindset, once you direct your mind your performance follows.

The Right Skills, unlock the next level.

When you’re having patient consultations there are communication skills that are more influential and persuasive than others and it’s not always obvious. Through our accelerator we learn to develop and sharpen the right skills and how to take a consultative approach to patient conversations. Too often dentists rely on simply ‘telling’ patients about treatment options, there’s a better way to manage consultations, we develop to high impact skills one at a time.

The System, gets consistent results.

Successful communicators use a structured approach. They know when to ask a question, when to summarise, when to powerfully position a solution and when to ask for commitment. Get the right stages of a consultation in the right order and it begins to feel effortless for you and your patient. Get it wrong and it feels clunky, disconnected and awkward, for you and your patient. We use the INSPIRe model, it’s a step by step, easy to apply guide to masterful consultations that work time and time again. It helps you stop pitching to your patients and start inspiring them!

Do you want to know your patient experience score?

Benchmark your Consult performance with our Patient Experience Scorecard.

Answer 36 Rapid fire questions and receive your Personalised Professional Development Report.

Best of all, it’s free and takes just 10 minutes to complete!

Inspire, Consult, Sell

The book from best-selling author Justin Leigh.

Master the consultative communication skills of the best dental teams to deliver a world class patient experience.
The Accelerator and training content is based on the book from best-selling Author Justin Leigh. The principles and models are proven to work by clients, market leading dental companies, groups and practice teams.

What's included...

Live Residential Course & follow up

Our training content has been developed by leading experts and stems from our decades of experience working with thousands of leaders and team working in dentistry.

Designed with implementation in mind, so you can put it into practice easily and consistently. Multiple resources, surrounding you with the tools and support you need to go from theory to application rapidly.

Our Academies are run at a convenient central location, using our proven principle, models and activities, delivered by Justin Leigh and our experienced Mentors & Coaches.

High-Performance Peer Group

Our Academy communities are made up of likeminded dentists who are committed to high performance and their own professional development.

This high-performance community is an essential element of maintaining accountability, motivation, commitment and drive throughout any Academy journey.

We encourage interaction and sharing of experiences, it makes learning more fun, more relevant and impactful.


Clear Actions, every session

We assign each participant an accountability partner at the first session, this helps share experiences, success and challenges, so everyone makes progress more easily.

Immediately implement the strategies and actions that will help you in patient consultations, so you can create a bigger impact for your patients and the practice.

Our Academies are designed with creation and implementation in mind, and each session is crafted to get you moving in the right direction more quickly.

The INSPIRe Toolkit

Use our INSPIRe toolkit, it’s full of templates and canvases to easily create a blueprint for your consultations that you can revisit and rework as your best thinking evolves.

When you’re ready and you’ve filled in the toolkit, use the templates to help speed up your implementation of the accelerator content. You can develop assets and communication strategies to help your entire practice team to improve, putting you at the heart of the practice and it’s future success.

ELearning Portal

Gain a deeper understanding of all the key principles and strategies of our Academies anytime you want, as many times as you want, with our online learning system.

With hours of content available, our Portal that will enable you to unpack your best thinking, set goals and track your progress, and download templates that you can use to create assets for your practice.

Experienced Mentors & Coaches

Learn from experts in the field of business and dentistry. Not all practices work like businesses, those that do generate higher performance, faster results and better patient experiences. They’re more enjoyable places to work because they take an approach that works, and that gives everyone more confidence.

Would you like your own copy of
Inspire, Consult, Sell?

Start your journey now – benchmark your performance with our Patient Experience Scorecard.

Join a community of High-Performing dentists who are transforming their patient consultations and accelerating growth in their practices.

Register your interest in our next Practice Growth Academy – starting in January 2023.

Waiting list now open.

Online Programme available from


Per Licence

Sign up here

Don’t take our word for it, this is what our clients are saying….

“Justin is the epitome of a growth coach and even over Zoom, has a unique way of delivering content that resonates with our audience and kick-starts action and progress.”

Ali Meredith

Programme Director at MiSmile Network

“Your team will be energised, more consistent with their selling approach and their performance will improve. I’m looking forward to seeing how much extra growth this will deliver for EMS UK in the future.”

Derek Hampton

Managing Director at EMS Dental UK

“Justin has all the very best traits you could hope to see in a leader and a coach. He is highly skilled in a variety of sales and strategic processes and is world class in team-building, leadership with passion and accountability to change. The work he does delivers outstanding results.”

Nav Kumar

Senior Commercial Manager at Europe Align Technology


“A must read for anyone who is responsible for running a dental practice and has a passion for growth. Great insights about leadership, consultative communication, building a high-performance team and creating best-in-class patient experiences.”

Sandeep Kumar

Founder & CEO at MiSmile Network

“Justin has used his 25-year experience in leadership and sales to write a definitive practical guide to business skills development. This very well written, user-friendly publication is logically presented in chapters on preparation (including mindset), laying the foundations, practical systems guidance and planning for the future. The book provides a step-by-step training programme accessible for anyone wishing to excel in sales at any stage of their business career. It is an inspiring read and filled with practical tips designed to optimise outcomes in ethical sales techniques that will bring personal and professional rewards.”

Louis Mackenzie

Head Dental Officer at Denplan

“This book is a fantastic tool for those looking at how best to engage with patients and grow your list or practice through good communication. Justin covers a number of methods that we need to consider, that we are simply not taught at dental school.

However, these methods are not just to increase case acceptance but also can be used to reduce complaints and dento-legal issues as it’s all about communication. Justin correctly highlights that you should NOT pitch to your patient, intead he shows a really thorough walk through of aspects seasoned clinicians have found works best for them. Good insightful read and with the added workbook links, this is a must get for the aspiring clinician.”

Dr Chris McConnell

Advanced Dental Surgeon and BACD President, 2021/22.

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