Articles

“Either write something worth reading or do something worth writing.”

Benjamin Franklin

We’ve written a number of articles about industry best practice, leading high performance teams and the psychology of selling and how it can help Organisations, Practices and Leaders to get the best out of their teams; and individuals to get the most out of their careers.

If you’re in sales, business or dentistry we hope these articles will be really useful for you. Those who are new to using sales skills, tell us the principles are a revelation for them. If you’re established, it will reinforce your belief in what you do and give you a different perspective on how to further improve your performance.

Whatever field you’re in, you need to be able to influence and sell – it’s a fact. At some point in life, you will need to sell yourself, your ideas, your products, your business, your team, your services or your opinion. You continually have to influence and persuade people. That is true for all of us. These articles will show you how you can do that while engaging more deeply with the people around you. It will be beneficial for everyone in your life.