Inspiring our dental clients with the confidence, capability and consistency to become the market leaders in their field.

Inspiring our dental clients with the confidence, capability and consistency to become the market leaders in their field.

Inspiring our dental clients with the confidence, capability and consistency to become the market leaders in their field.

Inspiring our dental clients with the confidence, capability and consistency to become the market leaders in their field.

Dental Industry


Dental Professional



We develop Consultative Sales Training and Coaching Leadership Training programs based on the bestselling book INSPIRE, INFLUENCE, SELL.

We’re privileged to work with some amazing dental clients that are the fastest growing businesses in their segment. Some of the business that work with us to inspire growth are, Align Technology, W&H, Septodont, Biohorizons Camlog, SDI, MiSmile Network and the British Dental Industry Association.



Our programs are designed with you in mind. We start by inviting your team to complete the Sales Acceleration Scorecard to assess the their current performance levels.




I have known Justin since we worked together in the earlier days of our careers, so when the opportunity arose to involve him in the training and support of the Septodont Ltd sales team, I was delighted. Through a number of sessions, he quickly established himself, earning the trust and respect of the team, enabling him to influence them and their behaviour positively, engaging through a professional approach and using outstanding materials. As a speaker he presents with authority while always managing an open dialogue, using his long experience to the great advantage of his audience. His motivation is always evident and infectious.

Michael G Cann
Managing Director – Septodont Ltd

What I find most valuable in working with Justin, is that his coaching and mentoring comes from a place of experience, not theory. Not only can he help and guide me and my team with principles, he can explain application! We’ve learnt so much from the work we’ve done. Training and coaching on these systems really work.

Matt Lennox
National Sales Manager (former), Trudell Medical UK

Justin has all the very best traits you could hope to see in a leader and a coach. He is highly skilled in a variety of sales and strategic processes and is world class in team-building, leadership with passion and accountability to change. The work he does delivers outstanding results.

Nav Kumar
EMEA Senior Commercial Manager, Align Technology

Justin trains and coaches our UK B2B Events Business Development Team using the INSPIRe Sales System. The impact the training and coaching has made on the team, and our business, has been outstanding. I can highly recommend these programmes and the coaching for your sales team.

Sian Jenkins
Head of Sales, Odeon Cinemas

Whilst there has been a lot of uncertainty during these challenging times, we at W&H UK felt it was hugely important to continue to invest in growing our strengths within the business. Our future success is dependent on the quality of our team, not only our products and services.

The course was tailored for our needs and it was expertly delivered by Justin over four engaging sessions. Each session compelled you to question your current approach, helping you develop new techniques to influence future performance. Justin made the team feel at ease, his style and delivery was clear and to the point. He knows when to lift the group with humour and he knows exactly when the focus has to change. His confidence and passion for the course came across well, which in turn helped further develop the confidence of the participants. A very inspirational course, the content, delivery and pace were perfect!

Gavin Knight
Chief Technical Officer, W&H UK Ltd

At a time when we really needed to be thinking outside the box, Justin’s approach to remote selling provided a stimulating and progressive training course. We were focusing on digital selling but found that Justin’s training benefitted us all in many ways. He inspires positive thinking and more importantly a positive self-worth. My team all came out saying that he had challenged them to change the way they interact on a business and personal basis making them even more optimistic, focused and proactive. Focus4growth is certainly a training company that we will be using again..

Sonia Tracey
Managing Director, W&H UK Ltd

From the very first meeting I found Justin to be high energy and extremely passionate about the growth and development of people. We discussed my requirements in detail during an initial meeting, we agreed on the 2 day INSPIRe Sales Success training program for the whole team.

The feedback from the training was very positive throughout my team. He struck the balance perfectly. Since then we’ve asked Justin to focus in on our High Performing Business Development team and the feedback from them has been outstanding. He has such vast business experience, I would recommend him to any Business Owner or leader looking to reach the next level of performance.

Sian Jenkins
Head of Sales, Odeon Cinema

Just a few sessions made all the difference! It brought to light the issues within my company that looking back were staring me in the face. Justin encouraged me to talk through the issues and to eventually find the solutions myself. Within a few hours he made me more accountable!

What I found really helpful were the tips on getting my staff to be doing the same and making those awkward conversations far easier. That has made such a difference to my meetings. Thank you for your help it has made all the difference and I’m sure we’ll be using your services again in the future.

Julie Twist
Managing Director, Julie Twist Properties

My board of Directors and I have been working with Justin for 2 years. The difference his mentoring and coaching has made to me, our board and our business results has been incredible. The thing I like most about Justin is that he’s been in my shoes, he walks the walk. He’s led businesses and knows how to help with tangible suggestions, and coaching to make sure we stay on track. It’s a powerful combination. I’ve worked with other coaches, but Justin is on another level.

Gary Taylor
Chief Executive Officer, ISSI Ltd

Justin is a fab coach who has a knack of making you answer your questions with the tools and questions that he asks. This may sound very simple, however as a business owner you need to be held accountable. You need someone to bounce ideas off, someone to discuss problems and improvements, someone to discuss the challenges that the business faces and someone to help create a clear path to the vision that you create for your business. Justin is the man to assist with all of this. Leaving a coaching session with Justin makes you feel energised and focused on the tasks at hand as you have clarity of vision, a clear purpose and focus on what needs to be done. I can’t recommend him highly enough.

Darren Pescod
CEO, The Mortgage Broker Ltd

Having recently completed the Sales Mastery Programme, I have fined tuned my sales process and the results have been phenomenal. The programme allows even the most experienced salespeople to strip back their process and implement a strategic approach to: hit targets, overcome obstacles, engage customers and grow their business. I’ve enjoyed it so much.

The most impactful modules on the course for me were the ‘Mindset & Sales Success Principles’. They helped steer me back on track towards a “Growth Mindset”, and away from a “Fixed Mindset”. My sales skills and process are better than they’ve ever been. I feel more confident than ever!

Connah Fairbrass
Sales Development Manager, ISSI Ltd

Justin has an incredible passion, empathy and energy. He establishes a level of rapport, safety and trust that earns him enormous respect. What I find most valuable in working with Justin, is that his coaching and mentoring comes from a place of experience, not theory. Not only can he help and guide me with principles, he can explain application! And he’s not afraid to explain his own brushes with failure, as well as success. From my experience of working with Justin, his ability to coach both teams and individuals, to the highest levels of performance, is second to none.

Matt Lennox
National Sales Manager, Trudell Medical UK

I’ve been working with Justin for over a year now and I can’t express how grateful I am that our paths have crossed. Justin’s energy, enthusiasm and self-belief has helped me push forward and grow into the person I have always aspired to be. I would highly recommend anybody that is looking to improve their performance to have a conversation with Justin. It will be worth every minute of your time.

Ryan Ferrarra
Sales Director, Snuggeries

As Business Owners we all need someone to help us think differently, to challenge us to raise our game, improve our leadership and help us deliver better results. Every time Justin and I work together it forces me to raise my standards, to step up and be more. There aren’t many people that can give me that level of clarity, motivation and stimulate my growth. That’s what I get from working with Justin. 10 out of 10!

Alex Hughes
Entrepreneur, Multiple Businesses

The programme itself is amazing, the content is engaging, comprehensive, yet simple to apply. The monthly coaching calls are game-changing. I have found being part of this group immensely beneficial, connecting with like-minded individuals striving for constant improvement facilitated by a fantastic coach.

Tim Berrow
Business Development Manager, Medtrade Ltd

I doubled my revenue in 12 months and set up my own business. Setting challenging goals and then having clarity over how to reach them, step by step has been key to my success. Being clear about my passion and being accountable has had a compound effect on my growth and performance.

Jack Scarff
Founder, The Mortgage Mentors

Justin has a lot of experience in the field which makes him a ‘domain expert’ in Sales & Leadership. He talks from experience, not theory. The greatest impact for me has been shortening the sales cycle, which delivers a much higher rate of growth. You should be confident that you will have valuable conversations with Justin, it will help whether you end up working with him or not.

Joseph Sursock
Senior Vice President, Course 5 Intelligence


Every market is ever-changing, and the dental industry is no different. Our clients need to evolve their approach to continue to thrive and grow, now and in the future.

Change, evolution and progress is needed to succeed in the future.


Justin Leigh

Justin Leigh has decades of experience in sales, leadership, training and coaching. Both on a one-to-one basis and with large international teams he provides organisations with the insight and tools they need to build resilient, high-performing people. He has worked within many industries but now chooses to focus his energies in the dental sector.

There are 21 million professional salespeople in the world. Research shows that 55% of them don’t have the right skills or training to be successful. That’s over 11 million people who haven’t developed the necessary skills or been provided with the right training to do their job well.

Justin’s book, ‘Inspire, Influence, Sell’, aims to address the huge skills gap many sales professionals and leaders suffer from by teaching the right psychology, knowledge and systems to sell more effectively.


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